Join The Winning Team: Get Exclusive Casino Bonuses At Marathonbet! – Your gambling is an addition to your market and an attractive place for your audience. But do they know that? With the right casino marketing, your site can transform from a middle-of-the-pack competitor to an industry-leading powerhouse. This is where this blog post comes in.
In this article, we’ll explore tried-and-true casino marketing strategies to grow your business – now and in the long term. The best part? Most of the following ideas are simple and inexpensive to implement.
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Since the competition in casinos is very tough, it is important to find it. Transparency refers to how easy (or difficult) it is for your audience to find you online.
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Imagine you are one of your potential guests in search of a great casino. How easy is it to find yours online? Try typing in a few different search engines, search for reviews on travel sites, and search social media for casinos like yours. By noting how often your bet comes up and how high it ranks in search results, you can get an idea of how good your reach is. To better understand where things stand now, we recommend using marketing and SEO tools like Moz and SEMrush.
In addition to investing in tools, you can increase your casino’s online presence in several ways:
There is much more to your casino than just the gaming floor. You may have a luxurious hotel, state-of-the-art technology, comfortable event and entertainment venues, award-winning health club services or delicious restaurants to serve your guests. When it comes to casino marketing, you need to think about the big picture.
Casinos are often great venues for large events, including weddings, conferences, business retreats, group meals and family gatherings. Attracting such prospects requires targeting specific messages and events and group business in marketing.
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Competitive Advertising Competitive market advertising gives your casino more exposure to plans looking in similar areas or sister markets, helping you gain potential group business that you might not otherwise encounter. Search ads put you at the top when event planners are looking for a solution and provide prominent exposure – at a time when they have the highest intent to follow through on their search.
For too long, marketers have focused solely on statistics to guide their decision-making. Casinos are increasingly focusing on their audience’s age, income and education as indicators of future behavior.
This focus is very effective – there are differences in audience behavior based on demographics. According to Andersen Digital, “Boomers and Gen Xers spend 80% of their money on sports gambling and 20% on food and entertainment, while millennials are more likely to spend 30% on sports and 70% on food, entertainment and non-sports services.” Strategies to reach millennial and Gen Z consumers are important, including high-end entertainment and dining options, online components of board games, and increased mobile marketing.
While statistics are helpful, they aren’t the only useful information about your audience. For example: Picture a group of women standing outside your casino. Let’s say you know their demographics — they’re all in their 20s or 30s, college-educated and have high-paying jobs. But do you know why they exist?
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These women may be on a business trip and have an hour to kill before their next meeting. They may be in town for a family reunion. Or maybe they’re there to celebrate a friend’s bachelorette party. With only their demographic information, you can predict their motivations, their pain points and what they are looking for.
The “Jobs to Do” model helps marketers understand the true motivations of their audience by defining the “jobs” that a potential client will “hire” you for. In our example above, a group of women attending a casino for a bachelorette party “works” with a casino party atmosphere, a fun and relaxing time, and a combination of entertainment, games, food, and drinks. Conversely, if the same women attend a casino as part of a business activity, they can expect a relaxed and stress-free work environment, smooth logistics, fast Wi-Fi, enough to charge their devices, and possibly “rent” the casino. A quiet place to work between meetings.
It’s important to understand what your audience is looking for in the space and what they’re “recruiting” to adjust your messaging, marketing and offerings accordingly.
Many casino appeals are based on emotional decisions. Gaming, eating and drinking, entertainment and other areas of the casino are designed to make customers feel good. By capitalizing on these feelings, you can improve your casino marketing results and keep customers coming back for more.
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Feedback cycles are defined as the times during which the output of an action returns to the beginning of the sequence, such as division. So, for example, when a child does something funny and gets a laugh or applause from a parent, they are likely to do the same thing again to get the same response.
Positive feedback loops increase the likelihood that an action will be repeated. Negative feedback loops, on the other hand, reduce this efficiency. An example of negative feedback is parking in a parking lot and getting an expensive ticket. You’ll be less likely to park in a loading zone in the future for fear of getting another ticket.
You’re probably already using positive feedback loops throughout your casino without even realizing it. Guests who win a game are happier and more likely to play again in the future. They can also try to recreate their success criteria exactly. Guests with bad experiences are more likely to return.
Customers will always trust themselves more than they trust your brand. Whether they rely on word-of-mouth recommendations from friends or reviews from strangers on the Internet, potential guests and customers are more likely to listen to each other than to you.
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That means, to build trust in your brand, you need the help of others. Social proof refers to the idea that people copy the actions of others they admire. You can use this in several ways when marketing a casino:
There are many ways to use social proof creatively. Consider your audience’s motivations and you should have a good idea of where they go for their information and where to start.
Casinos are in an era of rapid growth and change. Online gaming, entertainment options, virtual and mixed events, e-sports and augmented reality are playing a major role in changing the casino landscape. Casinos need to understand and use the latest trends in technology and gaming to stay competitive.
As you create your casino marketing strategy and start testing campaigns, here are some techniques and trends to keep in mind:
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Wondering if your casino is the next “big thing” in events? Look for industry-shaping event trends to stay ahead of the field.
Laura has ten years of insight into improving marketing, working in technology since 2010. She has experience starting and growing businesses, driving consumer marketing, and speaking at live events, where she co-founded Discribly and Paradigm Labs at WeDC Fest 2018. Now works with companies to improve their customer relationship management and content strategy. LinkedIn | That website
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